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FAQ's

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Frequently Asked Questions

General

JNT Company offers custom web development, app development, digital advertising, video production, and graphic design services. As a full-service agency, we build integrated strategies that combine these services to help clients grow their brand and business online.

We work with mid-sized businesses, agricultural organizations, government and municipal entities, higher education, and nonprofits, primarily across the Midwest, though we serve clients nationwide.

JNT combines technology and marketing under one roof, so your website, app, advertising, and branding are built by one team with a unified strategy. Unlike agencies that rely on templated themes or page builders, our development team creates custom solutions tailored to each client's specific needs. We're also a certified Google Partner and Databox Premier Partner, and we prioritize long-term client relationships over one-off projects.

We measure success against the specific goals set at the start of each project, whether that's website traffic, conversion rates, ad performance, or user engagement. We use tools like Google Analytics 4 and other tools to track and report on these metrics.

Yes. While we're based in Manhattan, Kansas, we work with clients across the state, the Midwest, and nationwide. Most collaboration happens remotely through video calls, email, and project management tools, so location isn't a barrier.

JNT Company was founded in 2008 by Jeff Hake and has been providing web and app development and marketing services for over 15 years.

We have deep experience in agriculture, government/municipal services, healthcare, retail, and professional services, though our approach adapts to any industry.

Yes, we offer a free initial consultation to learn about your goals, current challenges, and project needs before providing a proposal or quote.

The first step is reaching out through our contact form or by phone. We'll schedule a discovery call to understand your goals, then follow up with a proposal outlining scope, timeline, and cost.

Yes. We've worked with municipal and government clients, and continue to support nonprofit and public-sector organizations with web and marketing services.

Marketing

Yes, JNT is a certified Google Partner and a Databox Premier Partner, reflecting our expertise in Google Ads, analytics, and digital marketing performance.

We provide SEO, paid advertising (Google, Meta, and other platforms), and marketing strategy development, along with analytics and reporting so you can track performance.

We start by understanding your business goals, target audience, and competitive landscape, then build a data-informed strategy across the channels most likely to reach your audience, with measurable KPIs so we can track progress and adjust as needed.

No, we do not manage social media accounts. However, we do offer consulting services that can include social media strategy.

Yes, we manage paid advertising campaigns on Google, Meta, and other platforms. As a certified Google Partner, we handle campaign setup, targeting, ongoing optimization, and reporting.

We use tools like Google Analytics 4 and Databox to track website traffic, conversions, ad performance, and campaign ROI, and provide clients with regular reports (monthly and quarterly) summarizing key metrics and trends.

Paid advertising can show measurable results within the first few weeks, while organic strategies like SEO typically take 3-6 months to show significant traction. We set expectations specific to your goals during strategy planning.

Yes, we build content calendars tailored to your brand and manage posting schedules across your chosen platforms to keep your content consistent and on-strategy.

We run campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms depending on where your target audience spends time, and we help determine the best platform mix for your goals and budget.

We typically schedule monthly check-ins to review performance data and adjust strategy, though cadence can be customized to your preference.

A common rule of thumb is to invest 5-10% of annual revenue in marketing. The right number for digital marketing depends on your growth stage, industry, and goals, and we'll help determine the right budget during your consultation.

Content & Design

We provide both. Our team can develop your brand strategy and positioning from the ground up, or execute against an existing strategy and brand guidelines you already have.

Yes, our in-house design and video team can create custom graphics, professional photography, and video content tailored to your brand and website needs.

We start every project by reviewing your existing brand guidelines, logo, colors, and voice. If you don't have established brand guidelines, we can help develop them so your website feels authentically you.

Yes, we can refresh or fully redesign your logo and brand identity, including updated colors, typography, and visual style.

We can do either. Our team includes copywriters who can craft your website content from scratch, or we can incorporate copy you already have and refine it for web readability and SEO.

Yes, we develop brand style guides that document your logo usage, color palette, typography, and voice so your branding stays consistent across all materials.

Most projects include 2-3 rounds of revisions as part of the standard scope. Additional revisions can be accommodated at an added cost.

Yes, we offer professional photography services for websites, marketing materials, and social media, including on-location and studio shoots.

Web Design & Development

Most custom websites take 12-16 weeks from kickoff to launch, depending on scope, content readiness, and revision rounds. Simple sites can launch faster; complex e-commerce builds may take longer.

Yes, every website we build is fully responsive, automatically adjusting to look and function properly on desktops, tablets, and mobile phones.

Yes, we offer website hosting and ongoing maintenance plans that include updates, security monitoring, and technical support so your site stays secure and running smoothly after launch.

Yes, we build websites on a user-friendly content management system that let you update text, images, and basic content without needing to code. We also offer training to walk you through it.

Yes, we build custom e-commerce websites with product catalogs, secure checkout, payment processing, and inventory management tailored to your business needs.

We build SEO best practices into every website from the start, including clean site structure, fast load times, mobile optimization, and proper metadata, giving your site a strong foundation for search visibility from day one.

We build custom websites on Merlin, our proprietary content management system, giving clients a flexible, easy-to-use platform tailored specifically to their needs.

Yes, once your project is paid in full, you own your website and its content outright.

We follow web accessibility best practices (WCAG guidelines) in our builds to help ensure your website is usable for people with disabilities, though full compliance requirements can vary by industry. We are happy to work with you to accommodate to any additional accessibility requirements.

If you choose to move hosting providers, we can help facilitate the transition, though some platform-specific features may need adjustment depending on your new host's capabilities.

Yes, we regularly integrate websites with third-party tools like CRMs, email marketing platforms, scheduling/booking systems, and payment processors to fit your existing business workflows.

Yes, we can migrate existing content, images, and SEO data from your current website to a newly designed site, minimizing disruption to your search rankings and user experience.

Yes, we offer website audits that evaluate performance, SEO, accessibility, and user experience, along with recommendations for improvement, whether or not we built the original site.

Our standard maintenance plans include software and security updates, performance monitoring, backups, and minor content changes. Plan details and pricing vary by site size and needs.

Website costs vary widely based on features, page count, and functionality. Most custom website projects with JNT start around $25,000, with more complex builds -- like e-commerce or custom app integrations -- running higher. We provide a fixed, itemized quote after understanding your specific needs during a consultation.

Yes, we specialize in website redesigns, whether you need a full rebuild or updates to modernize your current design, improve performance, or add new functionality. If your site was originally built on our proprietary Merlin CMS, we redesign directly within that platform; if it's currently hosted elsewhere, we migrate your content and rebuild your site on Merlin as part of the redesign.

AEO, or Answer Engine Optimization, is the practice of structuring website content so AI-powered answer engines -- like Google's AI Overviews and voice assistants -- can find, understand, and surface it as a direct answer. We build every website with AEO in mind, using structured data, clear question-and-answer formatting, and concise, direct-answer content.

GEO, or Generative Engine Optimization, is the practice of optimizing content so it gets referenced or cited by generative AI tools like ChatGPT, Perplexity, and Google Gemini. We optimize for GEO through structured schema markup, authoritative and well-organized content, and natural language formatting that AI models can easily parse and cite.

Yes, we build websites with the technical foundations that support visibility in AI-generated answers, including FAQPage and Organization schema markup, fast load times, clean site structure, and content written to directly and clearly answer common questions.

Traditional SEO, or Search Engine Optimization, focuses on ranking in search engine results pages. AEO and GEO focus on being surfaced or cited directly within AI-generated answers and voice responses. We build websites and content strategies that address all three simultaneously, since they share many of the same technical foundations, like structured data and clear, direct answers.

Process & Support

Our process typically includes discovery, strategy and planning, design, development, review and revisions, and launch, followed by ongoing support. We keep clients informed and involved at each stage.

After launch, we monitor the site for issues, provide training, and offer ongoing support and maintenance plans to keep your site secure, updated, and performing well.

Yes, ongoing support covers the technical side of keeping your website or application running smoothly after launch, including security updates, bug fixes, hosting, and minor content or design edits. Support is typically included in our website and app maintenance plans.

Revisions are built into our process at key milestones. Changes outside the agreed scope are reviewed and quoted separately to keep timelines and budgets on track.

You'll be assigned a dedicated certified project manager who serves as your main point of contact from kickoff through launch, coordinating with our design, development, and marketing teams on your behalf.

We use email, project management software, and shared drives to keep communication organized and files easily accessible throughout your project.

We understand priorities can shift. If you need to pause a project, we'll work with you to determine a reasonable timeline for resuming and preserve your progress in the meantime and settle billing as needed.

Yes, we provide training sessions to walk you through updating content, images, and basic features on your new website so you feel confident managing it after launch.

Our typical payment schedule includes a deposit to begin work, with remaining payments split across project milestones or upon completion, depending on project size.

Yes, a monthly retainer is a recurring engagement where our team actively works on your marketing, design, or content needs each month. It's a way to keep dedicated hours on your account for continued growth-focused work.

Support is reactive and maintenance-focused: it keeps your existing website or app secure, updated, and running as intended. A retainer is proactive: it's dedicated monthly time for our team to actively produce new marketing, design, or content work. Many clients use both together.

Process & Suppor

As involved as you'd like to be. Most clients review and approve work at key milestones, like design concepts, content, and pre-launch testing, while we handle the technical execution.

App Development

We build both native mobile apps and web-based applications, and help determine which approach best fits your goals, budget, and target audience.

Yes, we can develop both web and mobile applications for multiple platforms. 

Most apps benefit from ongoing support for updates, bug fixes, and compatibility with new device/OS versions. We offer maintenance plans to keep your app running smoothly post-launch.

Yes, we recommend integrating your app with your existing website, CRM, databases, or other business systems to create a seamless experience across platforms.

Yes, we offer hosting and maintenance plans for apps we build, including updates, security monitoring, bug fixes, and compatibility support to keep your app running smoothly after launch.

Custom app costs and timelines vary widely based on complexity, features, and platform requirements. Most custom app projects with JNT start around $40,000, with development timelines ranging from a few months for simpler apps to a year or more for complex builds. We provide a detailed estimate and timeline after understanding your specific requirements.

App Develop

Yes, we develop apps for both iOS and Android platforms, and can build cross-platform solutions that work on both from a single codebase when appropriate.

Video Production

We produce a wide range of video content, including commercials, client testimonials, brand storytelling pieces, event coverage, and short-form content for social media.

Yes, our team handles scriptwriting, storyboarding, and pre-production planning as part of the video production process, ensuring your message and visuals align before filming begins.

We do both. Depending on the project, we film on location at your business or event, or in a studio setting for more controlled shoots.

Video projects typically take 4-6 weeks from planning through final delivery, depending on complexity, number of shoot days, and revision rounds.

Video Produc

Yes, we create short-form video content specifically optimized for paid social media platforms like Instagram, Facebook, and TikTok, tailoring format and length to each platform.

Graphic Design & Branding

Our on-call graphic design service gives you access to our design team for ongoing needs, like flyers, social graphics, print materials, and ad creative, without committing to a large upfront project.

Yes, we offer complete brand identity packages that include logo design, color palette, typography, and a brand style guide to ensure consistency across all your materials.

Yes, we design a full range of print materials, including brochures, signage, business cards, banners, and other marketing collateral.

Yes, we offer graphic design as a monthly retainer service, giving you consistent access to design support for ongoing marketing and branding needs.

Pricing & Investment

Yes, we offer flexible payment plans for larger projects, typically structured around key milestones rather than requiring full payment upfront.

Cost is influenced by factors like project scope, number of pages or features, custom functionality, content creation needs, and timeline. We provide a detailed, itemized quote so you know exactly what you're paying for.

Yes, we offer bundled packages that combine services like web development and digital marketing, or app development and design, often at a better value than purchasing services separately.

Every project's budget is scoped to your business's specific needs, so costs scale with goals, complexity, industry, and the size of your business. As a starting point, website projects typically begin around $25,000 and app development around $40,000, while ongoing marketing engagements are generally scoped around 5-10% of annual revenue. We'll determine the right investment together during your consultation.